? WEEKLY DOWNLOAD: The Super Bowl Goes Digital

The Big Game on the Small Screen

Live streaming has taken over the way that viewers watch TV. This weekend, about 16 percent of U.S. fans will watch The Super Bowl via live stream. (Fun Fact: Fox Sports is offering a free live streaming video of the game, which also includes the halftime show — because who isn’t excited to see Lady Gaga perform?) Meanwhile, 71 percent of fans plan to keep it old school and watch at home on their TVs, while two percent plan to watch it via mobile device (which is only an option for Verizon Wireless customers). The remaining 11 percent plan to watch at an event or plan to scroll through social media to be kept in the loop. How are you planning on enjoying the Super Bowl?

Advertisers Have No Time for a Fumble

Advertisers spend months planning and carefully strategizing what they want to be showcased during the Super Bowl — a good idea since these ads are NOT cheap! They all have the same goal: leave a lasting impression within 30 seconds. Adweek teamed with Survata to survey 502 consumers, aged 18 to 54, about how the commercials during the Super Bowl affect them. Less than 50 percent surveyed said a good ad made them more likely to buy from the ad, but the others claimed that bad ads also leave an impression. Good or bad, only seven percent said they would rather watch the Super Bowl without commercials. Hey, they’re often more entertaining than the game.

Uniform Game Strong

As many companies pay for a spot to be seen during breaks in the game, Nike and Under Armour will be getting a plethora of free advertising throughout the game from athletes who endorse their products. Nike will likely get most screen time, as they provide the NFL’s uniforms. Players such as Tom Brady and Julio Jones plan to sport some Under Armour gear on the sidelines. Under Armour has been blitzing its social channels with Super Bowl hype already. Which team do you hope will "just do it" and bring home the Lombardi Trophy on Sunday? Tweet us @turnerpr with your prediction.

The Snapchat Bowl

Of course, TV ads remain key players during the Super Bowl. But as the digital world grows, so do social media ads. This year will be Snapchat's year to shine. The platform’s audience is bigger than the Super Bowl’s 111 million viewers, and, accordingly, advertisers are planning to spread their budgets around, using Snapchat features including Live Stories and Discover channel. Athletes aren't the only ones with big payouts this season - Snapchat is charging $3 million per filter with a minimum of two per brand. Touchdown, Snapchat!

Fresh from TURNER’s Spin Kitchen

Social-savvy gameday innovations we'd like to see.

Moment of Zen

Here are the funniest Super Bowl ads from years past.