Think Pink: The Color That Will Dominate 2017

After attending several recent Las Vegas Tradeshows – Liberty Fairs, Agenda and Capsule – it was clear that there was one color that every brand made sure to include in Spring/Summer 2017 collections: #millennialpink. Inspired by Rose Quartz, one of Pantone’s Colors of the Year for 2016, the hue is ubiquitous all over the internet. The pastel favorite is popping up on everything: Drake’s "Hotline Bling" cover art, Gucci runway shows and many millennial brand favorites such as Glossier, Everlane and Mansur Gavriel.

Companies are using this color in everything from branding to physical apparel and accessories. As a result, the public’s perception of pink, which is typically associated with more feminine brands, is radically shifting. Now, it’s not just women who are rocking the color, but fashion-forward men who are decked out head to toe in glorious pink. You saw this on both the attendees andthe new collections at the Las Vegas Tradeshows – a spot that is always on point for trend forecasting.

The color is definitely the color of the moment, and has been dubbed #millennialpink, as it is the color of choice for the new generation of brands, from startups toestablished designers. Look out for even more Rose Quartz and see how you can fit it into your wardrobe this upcoming season. Check out some great options from TURNER’s lifestyle portfolio and other brands that we love.

Nixon Small Time Teller, $100

K-Swiss Court Pro II CMF DOTS, $60

RAEN Norie Sunglasses in Petal, $170

’47 Classic Rose ’47 CLEAN UP, $25

Alternative Apparel Basic Crew T-Shirt, $24

Fjällräven Kanken Backpack, $75