Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.
Want to search online for something – but can’t be bothered to type it into a search engine? Google feels your pain. This week, the company changed how it uses its Twitter account. Now, when a user tweets an emoji at Google, he or she will be linked to a local search. Try it! Tweet a coffee mug emoji – and you’ll get a response with nearby coffee shops to visit. Cool idea, Google!
Instagram wants to spread the love! Users can now “like” comments left on posts, a la Facebook. Instagram co-founder Kevin says the change “will let users show support and encourages positivity throughout the community.” The platform also now allows users to remove followers instead of having to fully block them. Peace, love and Instagram. ❤️
Sweet, the Snapchat-only publication created by Hearst, was a major hit this past weekend, thanks to a Maybelline-sponsored two-day pop-up holiday gift guide campaign. According to VP Ross Clark, the idea behind Sweet is to make the snaps the digital equivalent of going through a Neiman Marcus catalog and ripping out the pages. Maybelline is not the first brand to work with Sweet – other brands such as Apple, L’Oreal and GE have run many ads on this platform, which receives 16 million unique views a month and about 1 million daily views.
As previously announced, Facebook will only allow factual publications to add paid spend behind posts, in an effort to reduce false information on timeline. This week, the platform tweeted they are adding surveys to posts that ask users to identify which headlines are misleading. This will (hopefully) slowly weed out the actual culprits of fake news posts, not just the ones that are adding paid spending behind them.
It’s that time again! Ugly Sweater Season.