Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.
Two months ago, Pinterest introduced video ads – and the user response has been mixed so far. Some advertisers love having a video option on the platform. Others claim the ads only work for retail brands. Chris Tuff, EVP of Partnerships at 22squared, has used Pinterest video ads for clients and has found the results to be very impressive. Tuff also explains how, in order for Pinterest ads to be successful, the platform needs to be the right vertical for the brand to begin with. These ads bring in revenue – which is good. But they are not increasing audience growth rates – which is bad. Growth vs. revenue ... which do you prefer?
By the end of 2016, there will be more than 15 million Americans who actively use a ride-sharing service such as Uber or Lyft; about 20-25 percent of all smartphone users have the Uber app installed and about three percent of them use it every week. But is the ride-share era coming to a close? Growth has slowly been decreasing, with the number of people using Uber or Lyft has dropping nine percent since 2015. Are you on team Uber/Lyft? If not, share how you get around! Send us a tweet @turnerpr.
Facebook is taking over the workplace! After months of testing, the social media giant plans to roll out “Facebook Workplace,” which aims to make communicating in the office easier. The platform includes a program called Workplace Partner Program, which allows companies to help set up clients with Facebook Workplace. This program also comes with analytics and multi-company options. Also, Facebook is cheaper than Slack! ?
We may all live in a technology-driven world – but how are publishers supposed to reach all types of platforms to distribute content? The answer is not as simple as you think. The newest channel, the voice-controlled Amazon Echo, currently has a smaller audience and modest monetization opportunities, but publishers still want to be in the Echo loop. This platform offers interesting ways to spread content around, without publishers spending too much valuable time. For example, The Daily Mail feeds all its stories to Echo from its CMS, and Amazon’s automated voice service Alexa reads the updates. Check out how other publishers are joining the Echo bandwagon.
Running a marathon is major. Running a marathon while juggling is out of this world.