WEEKLY DOWNLOAD: Making That Snapcash?

Where digital meets travel + lifestyle …  A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.

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Snapchat is tracking to earn $366.7 million in advertising sales this year – a 151 percent year-over-year increase. "Snapchat has improved its targeting capabilities and partnered with 11 measurement firms to address the concerns voiced early on," said Cathy Boyle, a principal analyst at eMarketer. "What they have yet to prove is whether they can consistently deliver a better return on investment for advertisers than other social networks."Over the past year, Snapchat has added a number of paid ad formats. And that adds up to a whole lot of Snapcash.

Say Goodbye to Photo Maps

Instagram announced this week that they would begin to slowly remove the map feature from some users. The brains behind the photo app felt as if the feature was not being used enough and plan to focus on other priorities. Many users had speculated that getting rid of the photomap could be a way to crack down on photos revealing locations of high-profile users, but Instagram responded saying that was not the case. Either way, it’s going to be harder now to figure out where Taylor Swift is eating tonight.

It’s An Influencer World, We Just Live In It

The line between “celeb” and “social media celeb” has gotten thinner over the years and more money is being earned because of it. Bloglovin’, a media platform that connects microbloggers with brands, created an  infographic that explains, depending on your brand/area of expertise, which channel is the best to focus efforts on for maximum results. Travel and fashion dominate Instagram, whereas home and lifestyle get the most engagement on Facebook.

Are You Ready For Some Football Twitter?!

In addition to now streaming Thursday night NFL games, Twitter is making it easier to talk (or smack talk) about your favorite teams. The platform announced custom hashtag emoji for every single team in the NFL. There also will be a #TNF hashtag that will include the NFL logo on a helmet – so get tweetin’! Who are you rooting for? Send a tweet to @turnerpr showing your team some love.

Weekly Moment of Zen

To get you even more in the mood for football season, check out these clever fantasy football team names.