Fashion-Forward Wearables
Technology companies and fashion brands are bridging the gap for wearable devices in order to create products people actually want to wear. Designers like Ralph Lauren and
Tory Burch are playing a vital role in the development of wearables with the intention of making the devices more attractive to people with an eye on fashion. The
fitness revolution looks to wearables as a comfortable source of performance data that’s easy to access and analyze.
Choosing The Right Social Network For Your Brand
From the community demographics to top-performing content, every social media platform is different. To determine which
network will yield the greatest ROI, brands should outline goals and set benchmarks for growth, examine which content is working best on various platforms, watch competitors’ social media activity to stay relevant, crowd-source information from fans, and build a strong foundation of loyal followers.
Translating “Likes” To Visitors
Destination marketing organizations have experienced a surge of social media growth, but how does social data compare to booking and arrival data? Tourism Australia and Pure Michigan lead the way in social media prowess, but
Skift points out that neither DMO has experienced a record-breaking increase in visitors as a result of outstanding social media marketing tactics. “Every DMO should now be able to compare their own social media growth to the medium’s growth in general and to arrival numbers and get a better sense if a correlation exists.”
Adidas Hosts World’s 1st Crowd-Sourced Fashion Show
Adidas
#NEORunway show unveiled the brand’s new Fall/Winter 2014 collection yesterday to kick off New York Fashion Week. The world’s first tweet-powered digital fashion show gave teens unrivaled access to the inner workings of the NEO Label. Everything from lighting, to music, to makeup, hair and outfits and even set design was determined by Adidas fans through Twitter’s in-card voting system prior to the start of the show.
Travel Sites Get Visual
Ad-supported content site,
About.com, unveiled its redesigned travel vertical as an image-led site while also maintaining the SEO advantages rooted in rich content.
Yahoo Travel,
USA Today Travel and
Conde Nast Traveler all launched major website overhauls this year with the goal of modernizing the user experience with appealing images and easier site navigation.