Turner PR

The Virtual / In-Person Hybrid

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including fitness trends and travel news. Sign up to get the TURNER Weekly Download in your inbox every Friday.

Virtual / In Person Fitness Trends

With gyms shutting down across the country due to COVID-19, the fitness industry went digital in a matter of weeks. TURNER’s Kelsey Comstock takes a look at the not crystal clear but still bright future that lies ahead. And fitness trends in future will definitely include a happy hybrid of virtual and in-person workout offerings. She writes: “The brands who thrive will need to ensure their offerings include a hybrid of in-person and virtual experiences so that their members can maintain their preferred workouts in whichever way feels the safest and most effective.”

Creating Your Own PR Internship

The public relations internship has been a vital resource for thousands of new college grads. Thanks to the COVID-19 crisis, many summer internships are on hold. But, according to TURNER’s Naureen Kazi, there are plenty of ways for future public relations pros can to hone their skills during this time of social distancing. She’s put together five recommended tips that will get you ahead of the pack when searching for that first PR job, including a host of great resources and tools.

Hotel Hygiene

Hotels are rapidly adjusting to the new normal – and that includes ramped up cleaning and hygiene procedures. Hilton unveiled a new alliance with Lysol, Hilton Cleanstay with Lysol Protection, which will take advantage of the cleaning-product expertise of RB (which owns Lysol and Dettol products) and the advice of the Mayo Clinic’s Infection Prevention and Control team. Meanwhile, Marriott is planning an array of post-coronavirus measures, including electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces. Also, the brand is experimenting with “ultraviolet light technology” that will enhance the cleaning process.

National Travel & Tourism Week

This week (May 3-9) is National Travel & Tourism Week — and the U.S. Travel Association is celebrating the #SpiritofTravel. Check out this inspiring video – and check out what’s planned. “The coronavirus (COVID-19) emergency is having an unprecedented impact on the travel industry and the entire economy,” writes the organization. “Now more than ever, the travel and tourism community must come together, support each other and remind our country that even through the most difficult times, the Spirit of Travel cannot be broken.”

Weekly Moment of Zen

Watch Oprah, Malala, and Jon Stewart’s beautiful advice to the class of 2020.