Upcoming: Meta Verified for Business

Earlier this year, Meta rolled out Meta Verified for creators – a subscription bundle to help creators establish their verified presence on Instagram and Facebook. Now, Meta is expanding Meta Verified to businesses on Instagram, Facebook and WhatsApp. 

What You Need To Know

• Testing will begin in the coming weeks for Instagram and Facebook businesses in select countries. They’ll expand to businesses on WhatsApp in the future.
• A Meta Verified business subscription will include business authentication with a verified badge, impersonation protection, access to account support, and features to help your business stand out.
• Businesses can purchase a subscription to Meta Verified at $21.99/month per Facebook page or Instagram account. They can also pay $34.99/per month for both. The company hasn’t disclosed pricing for verification on WhatsApp.

Why You Should Care

Now, more than ever, authenticity and credibility are essential ingredients for a successful social media presence. Verified businesses and brands will have enhanced credibility on Facebook and Instagram, which are still-important platforms for reaching consumers. 

TURNER POV

Meta Verified for businesses is a must-do. The impact for brands may be too large to ignore; it will offer better placement in search results, help with appearances in search carousels and spread greater awareness in general. Hop on the waitlist here.