The Deets On Fleets
Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including the latest social media trends. Sign up to get the TURNER Weekly Download in your inbox every Friday.
The Deets On Fleets
Instagram, Facebook, Snap and beyond have all introduced temporary posts that self-delete after a certain amount of time. Now, Twitter is getting in on the action. The platform has been testing out Fleets, “a new way to start conversations from your fleeting thoughts.” Wired has the deets on Fleets: “[Fleets] will show up in a carousel at the top of the home timeline, and they’ll disappear after 24 hours. Fleets will also have a limit of 280 characters, like regular tweets, with the option to add images, videos, or GIFs, but users won’t be able to retweet, like, or publicly reply. People can reply to fleets through direct messages, if DMs are open.”
Checking Out Instagram Checkout
The e-commerce game just got shaken up. Instagram has rolled out Checkout, which allows users to buy from brands without leaving the app. A blog post reports: “When you tap to view a product from a brand’s shopping post, you’ll see a ‘Checkout on Instagram’ button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.” Get the TURNER POV on why brands should be checking out Checkout.
Google has brought the era of online “cookies” to an end, following the introduction of new privacy rules. This might mean good things for influencers, reports Forbes. “The influencers themselves have access to the first-party data from their own followers, data they can legally share in aggregated, anonymized form for a specific campaign, with a specific brand,” writes David Bloom. “It can be a gold mine for smart companies.”
Go Long Or Go Short?
When it comes to social media strategy, there’s one question that keeps cropping up: short posts or long posts? There’s no real straightforward answer, unfortunately. But Social Media Today has put together a handy infographic that will guide you in the right direction. Andrew Hutchinson writes: “[T]here are some key considerations here – like how much room you have in the preview pane and what research suggests about engagement.
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