Too often HIIT is used as a synonym for “hardcore” when describing workouts that are 60 minutes or longer. Especially in boutique fitness classes where intensity has become an obsession, the term gets thrown around like a five-pound medicine ball. So what is the optimal amount of time to HIIT before you quit? Check out this Well+Good article to find out.
Forever 21 is, yet again, under fire for reportedly knocking off an indie designer. This time around, the fast-fashion retailer is being accused of copying activewear brand Alala. Refinery29 showcases imagery and chats with Alala's CEO, Denise Lee.
Well-being is becoming nothing short of a global movement, as consumers seek to ensure healthy lives for as long as possible — particularly as average life-spans continue to rise. The Global Wellness Institute estimates that the worldwide wellness industry grew by 10.6 percent to $3.72 trillion between 2013 and 2015, while the global economy shrank -3.6 percent —making it one of the world’s fastest-growing markets. Fox News breaks down various components of the industry and the economics behind them.
Lucy Activewear, a women’s sports and lifestyle apparel company started by former Nike executives in the late 1990s, announced that it will be closing a majority of its stores over the next few months and merging the brand with North Face. The brand cites tougher competition in the activewear category, including by companies like Athleta, Lululemon and Fabletics for the closures. Both Lucy and North Face are owned by parent company VF, which is why the Lucy brand will be folded into the more known brand name. It was not stated whether the Lucy name and brand would remain after the merger.