Snapchat is so last season
Recently, top luxury brands such as Louis Vuitton and Chanel have been amping up their Snapchat stories in attempts to build buzz and attract millennials. But is Snapchat really all that? Digital marketers are now saying that YouTube is the coolest tool for millennials, thanks to its SEO and search behavior. More importantly, some experts think that Snapchat’s 10-second maximum length is far too limiting for creating complex, compelling content.
From newsstands to news feeds
Back in the old days, a publication’s social media functioned solely to distribute its content – but all of that is about to change. The arrival of Obsessee this week marked the rise of next generation media that will publish their content exclusively on social media. This new “content brand and community” is the latest development from WhoWhatWear parent company Clique Media Group, and will focus on fashion, culture, music, beauty, food, shopping and relationships.
Trouble for Lord & Taylor
Don’t you hate it when old news comes back to haunt you? Lord & Taylor feels your pain now that the Federal Trade Commission has slammed their social media strategies. The FTC says the luxury department store failed to disclose its relationships with paid promoters, violating native advertising guidelines. Although L&T is taking swift action to resolve the issue, experts believe that the FTC’s decision will weigh heavily on the future of native ads. This case may be the first of many, as brands struggle to manage native advertising across their social media channels.
Swipe right... to shop?
Tinder has already taken over online dating, and now its influence is spreading to the world of e-commerce. Instead of infinitely scrolling for new items to purchase, mobile commerce apps are now embracing the simple swipe-yes-or-no interface to make shopping on your smart phone even easier. Dubbed by some as “tinder for fashion,” this new format can be found on apps such as Grabble, Blynk, Nibbly and more. With warmer weather slowly arriving, we’ll be shopping for spring apparel one swipe at a time.
Weekly Moment of Zen
Think working with social media influencers is complicated? Whelp, things are about to get even more "pawsome."
Tyler Wilcox : August 18, 2017
