Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.
True Life: I have an emoji obsession
? 72 new emojis have been approved to be released! This is major for the emoji-obsessed users among us – you know who you are! In addition to the 1,601 current emojis, soon you’ll be able to send clowns, slugs, pregnant women, bacon, pancakes and more to your loved ones. That’s the good news. The bad news is that smartphone users will have to wait for an update from manufacturers. Access to use these new emojis may have to wait for iOS10 to be released. Fingers crossed, folks!
Double The Ads, Double The Fun
If you’ve been in New York, San Francisco, Los Angeles or Chicago, you’ve probably seen a bus-based mobile ad. They’re hard to miss! You can thank Vector Media for this geofencing and beacon-based advertising platform. The telecom company, Sprint, was the first to team up with Mediavest and Vector to create these ads and received ample amounts of promising data. The campaign beat the average industry by 587 percent and 48 percent of tourists targeted saw the Sprint mobile ad on a double decker. "There is no stronger engagement than when a consumer walks into a custom-created geofenced area, receives a message or call-to-action on their phone and then runs right into a strategically placed [out-of-home] ad," said Gary Greenstein, CRO, Vector Media.
Snapchat’s New Discovery
Snapchat is going to redesign a major part of its app – the all-important Discover section. Publishers will now be able to use custom cover images on their channels, as opposed to the current circular logos. Snapchat has high hopes that the new design will attract more of the app’s 150 million daily active users. Publishers on the Discover page sell ads on their content, which is why Snapchat is becoming more focused on this side of things as users’ personal stories and images aren’t generating revenue.
Oversharing Moms
More and more, it seems like moms just can’t resist sharing every last detail of their kids’ lives on social media. A recent study found out why – it’s good old peer pressure! The study, conducted by Sarah Schoppe-Sullivan, a professor of human sciences and psychology at The Ohio State University, showed that women in the social media age feel the need to be seen as perfect mothers. The result? More muploads (mobile-uploads) on Facebook. It might not be good for Mom’s mental health, though. “A lot of moms may feel pressured to portray this very positive image of motherhood, and if on the inside you're not feeling that good, I think that could be detrimental," Schoppe-Sullivan said. It’s all about balance, mothers!
Weekly Moment of Zen
Just in time for summer: You no longer need to apply sunscreen to your children, parents!
Tyler Wilcox : September 22, 2017
