Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.
Survey says… Like and Love!
A couple of months ago, Facebook launched Reactions, consisting of “like,” “wow,” “love,” “haha,” “sad” and “angry.” These reactions did not come with an instruction manual … and some users are very confused. Marketing firm Quintly analyzed 130,000 posts and found that 97 percent of the interactions were “likes,” a comment and or a share, which means that only 3 percent included the other Facebook Reactions. The second Facebook Reaction used was “love.” It takes a while for user’s habits to change and we have hope for you, Facebook Reactions!
Content Breakdown
Even fashion publishers face the all-too-common question: what should they post on Instagram? For brands and companies, it’s vital that your Instagram “tell a story.” But what are the storytellers, like magazines, supposed to post? They are relying on celebrity-driven posts, exclusive content and archival material to resonate on the platform. Vogue is the leading fashion magazine on Instagram followed by Harper’s Bazaar. “There’s a lot of potential for fashion publications on Instagram, but they have to find the balance between being part of the community and being an authoritative voice, which is what sets them apart from the bloggers and brands,” says Mariana Rittenhouse, director of brand strategy at Instagram analytics company Dash Hudson.
Condé Nast Video Overload
Big announcements this week from Condé Nast Entertainment! The media giant will be launching three new incubators programs aimed at discovering and developing the next generation of digital video story telling. CNE has also released a second digital platform, The Scene, which will consist of social capabilities as well as a new mobile app where videos can be watched.
Soda Gets Social
Pepsi has jumped on the emoji bandwagon – but the brand didn't just create a keyboard. Pepsi created an entire campaign around the use of PepsiMojis. The theme is “Taste the Feeling” and it works perfectly, joining real-life images with cartoons that make the entire campaign pop. Pepsi have added these PepsiMojis to cans, as well as billboards across the country.
ICYMI - Fresh Faves from the TURNER Spin Kitchen
This past month, Christine Turner chatted with Bill Hanbury, CEO of the Bermuda Tourism Authority and Megan Brown shared some great gameday innovations. Victoria Selover gave us the best Coachella fashion trends and Nicolette Cusmano created a necessary April Showers style round up. Caitlin Martz gave us some reasons to get excited about our new client, Sunriver Resort and Hillary Donahue explained all about shopping in the future. Tyler Wilcox rounded up about the best family trips to take in 2016 and Lauren Ryback showed us a sneak preview of a new partnership. Hats off, TURNER team!
Weekly Moment of Zen
In need of a quick Mother’s Day gift? Groupon might be able to help.
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Tyler Wilcox : February 15, 2019
