Want your content to rise to the top? Then you’d better take a look at Google’s Search Quality Evaluator Guidelines, which were made available this past November. At 160 pages, it’s not light reading, but it’s worth your time, as it details Google’s sometimes mind spinning ranking system and constantly shifting algorithms. The Search Engine Journal has provided a useful summary, including the insight that while Google “has always valued quality content, it seems as if they’re now placing an increased focus on things like authority, as well.”
In 2016, social media juggernaut Facebook plans to roll out Facebook at Work, an enterprise social network for businesses designed to compete with workflow systems like Slack and Yammer. But you can get a preview of things to come via Adweek’s interview with Adam Clyne, head of digital at Weber Shandwick, the global marketing agency that is trying the service out in beta currently. The verdict so far? He likes it, especially since it provides “a familiar user experience and environment for most people.”
How can brands make their Instagram posts memorable and likable? It’s a tough question – but the geeks at MIT are here to help. The university's Computer Science and Artificial Intelligence Laboratory have developed an algorithm that can evaluate how well an image is likely to perform. One key takeaway? Photos with faces in them are much more memorable than ones without. So don’t expect the selfie to disappear anytime soon.
Let’s not even talk about Twitter considering switching to a 10,000 character limit. But we can talk about the social network’s attempt to increase advertising offerings with “ Conversational Ads,” a new interactive function that brings videos, polls, hashtags together in a customizable, retweetable format for users. Will anyone actually want to retweet ads, though? We shall see.
How much happens in an internet minute? A whole lot, it turns out.
