--- title: "TURNER Weekly Download: Google's Content Standards" description: Want your content to rise to the top? Then you’d better take a look at Google’s Search Quality Evaluator Guidelines image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/turner_weekly_download_1120-Dec-02-2021-02-02-54-24-PM-1.png --- 1 min read # TURNER Weekly Download, 1.8.2015 [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : January 08, 2016 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download, 1.8.2015](https://www.turnerpr.com/hubfs/Imported_Blog_Media/turner_weekly_download_1120-Dec-02-2021-02-02-54-24-PM-1.png) ## Google wants your content to have standards Want your content to rise to the top? Then you’d better take a look at Google’s [**Search Quality Evaluator Guidelines**](https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf), which were made available this past November. At 160 pages, it’s not light reading, but it’s worth your time, as it details Google’s sometimes mind spinning ranking system and constantly shifting algorithms. [**The Search Engine Journal has provided a useful summary,**](https://www.searchenginejournal.com/google-says-need-expert-writers-content-standards-new-search-guidelines/147151/) including the insight that while Google “has always valued quality content, it seems as if they’re now placing an increased focus on things like authority, as well.” ## Will Facebook at Work … work? In 2016, social media juggernaut Facebook plans to roll out [**Facebook at Work**](https://www.facebook.com/help/work), an enterprise social network for businesses designed to compete with workflow systems like Slack and Yammer. [**But you can get a preview of things to come via Adweek’s interview with Adam Clyne**](http://www.adweek.com/news/technology/how-facebook-work-getting-tested-its-first-global-marketing-agency-168685), head of digital at Weber Shandwick, the global marketing agency that is trying the service out in beta currently. The verdict so far? He likes it, especially since it provides “a familiar user experience and environment for most people.” ## MIT’s selfie science How can brands make their Instagram posts memorable and likable? It’s a tough question – but [**the geeks at MIT are here to help**](http://www.elle.com/culture/news/a32819/what-makes-photos-memorable-according-to-science-research/). The university's Computer Science and Artificial Intelligence Laboratory have developed an algorithm that can evaluate how well an image is likely to perform. One key takeaway? Photos with faces in them are much more memorable than ones without. So don’t expect the selfie to disappear anytime soon. ## Twitter gets conversational Let’s not even talk about Twitter considering switching to [**a 10,000 character limit**](http://recode.net/2016/01/05/twitter-considering-10000-character-limit-for-tweets/). But we can talk about the social network’s attempt to increase advertising offerings with “ [**Conversational Ads**](http://digiday.com/platforms/twitter-hoping-users-retweet-ads-new-ad-format/),” a new interactive function that brings videos, polls, hashtags together in a customizable, retweetable format for users. Will anyone actually want to retweet ads, though? We shall see. ## Weekly Moment of Zen How much happens in an internet minute? [**A whole lot, it turns out**](http://www.excelacom.com/img/uploads/_720xAUTO_crop_center-center_100/Excelacom-InternetMinute.png). - [Tweet](https://twitter.com/share) [![Googling The Future](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-sept28-1-1.png) ](https://www.turnerpr.com/spin-kitchen/googling-the-future) #### [Googling The Future](https://www.turnerpr.com/spin-kitchen/googling-the-future) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : September 28, 2018 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/googling-the-future) [![WEEKLY DOWNLOAD: Google Takes Flight](https://www.turnerpr.com/hubfs/Imported_Blog_Media/plane-weekly-download-2-3.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-google-takes-flight) #### [WEEKLY DOWNLOAD: Google Takes Flight](https://www.turnerpr.com/spin-kitchen/weekly-download-google-takes-flight) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : October 21, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox. [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-google-takes-flight) [![TURNER Weekly Download 12.5.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-56430_623x200-Dec-02-2021-02-02-35-44-PM-1.jpg) ](https://www.turnerpr.com/spin-kitchen/content-marketing-social-media-new-approach-seo-tpr-weekly-download-12-5-14) #### [TURNER Weekly Download 12.5.14](https://www.turnerpr.com/spin-kitchen/content-marketing-social-media-new-approach-seo-tpr-weekly-download-12-5-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : December 05, 2014 Social Media As A Core Pillar Of Content Marketing Forbes predicts that social media marketing will finally be embraced as a core pillar of content... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/content-marketing-social-media-new-approach-seo-tpr-weekly-download-12-5-14) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-02-24T14:04:12.054Z", "datePublished" : "2016-01-08T05:00:00.000Z", "headline" : "TURNER Weekly Download: Google's Content Standards", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/turner_weekly_download_1120-Dec-02-2021-02-02-54-24-PM-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/turner-weekly-download-1-8-2015-googles-content-standards-facebook-at-work-more", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```