With nearly 60 percent of users accessing the site via mobile this transition is even more important to stay ahead of the curve.
The biggest brand fails of Hurricane Sandy: American Apparel and Gap crashing the trending hashtag #Sandy to springboard their own promotional messaging.
A recent study shows that social commerce is continuing to grow and “Dollars Per Social Share” have nearly doubled in the last two years.
Yelp announced a new feature that allows users to browse restaurant menus from both the website and mobile app. Menus have already started to roll out on U.S. business pages.
Social media has become a vital tool in communication during natural disasters. Facebook became a bulletin board, with “ We are ok” ranked as the most shared term on Facebook this week.