If you’ve ever taken a picture of your meal before you’ve eaten it, you’re not alone. New York’s Comodo restaurant recently tapped into this pre-dining trend by introducing the Instagram hash tag #comodomenu, so diners can peruse a visual menu of user-generated images before deciding what to order.
More and more companies are turning to their fans for feedback, but Thomson Airlines is now allowing its fans to determine the first flight destination of its new Dreamliner 787 plane. User responses are always important, but this campaign illustrates the potential for companies to create engaging experiences tailored to their acolytes’ desires.
PlayAPI is a self-service platform that allows brands to create a number of engaging, interactive apps, from games to competitions to quizzes, which all seamlessly integrate the brand’s products. PlayAPI is also in the process of creating an analytics platform so brands can gauge user preferences and engagement with various products. Newsweek Goes Digital-Only After 79 years in print, Newsweek will go digital-only in 2013. The newsweekly will publish its last print edition in the U.S. on Dec. 31. The change is cited to be due to "the challenging print advertising environment" and with online ad spending set to surpass print for the first time this year it's no surprise.
It might have been one giant leap for mankind, but Felix Baumgartner’s Red Bull Stratos space jump was also a giant leap for YouTube viewership. More than 7.1 million viewers watched the live video, setting an Internet video record alongside the jump’s other world records. If you haven't been one of the million viewers yet, just watch it now.
Kristina Zelisko : September 28, 2012
Kristina Zelisko