1 min read

Turner PR Presents the Weekly Download: 10.12.2012

Picture of Kristina Zelisko Kristina Zelisko : October 12, 2012

digital communications

Facebook Tests ‘Collections’ Posts with Buttons for Retailers Several retailers have been testing the new “Collections” Facebook feature, which display a “Want,” “Collect” or “Like” button on product images so users can add the product to their Timelines. Just in time for the holiday season, a new foray into Facebook ecommerce? Bing Adds Journalists to Its Social Sidebar Hot off the press: when you search for something on Bing, its ‘social sidebar’ now includes news authors with articles and stories relating to your query. Gucci Hearts ‘Pinnable’ Banner Ad; L’Oreal, Not So Much Gucci’s latest banner ad for the Fall/Winter 2012 campaign includes a built-in “Pin it” button, which will bring up two choices for Pinterest users: they can pin the actual advertisement to their board or pin the pair of shoes displayed in the ad. Not every brand is quite as optimistic about the social media darling, however: Rachel Weiss, L’Oreal’s vp of digital strategy and marketing, recently told Business Insider that she had all but stopped using the white-hot social “pinning” service and re-focused her branding efforts on Facebook because she “ got bored” with Pinterest. Pinterest is so Last Year; What’s our next social media obsession? The BuzzFeed website is betting that sharing items via socia media could be a big part of online marketing, embracing so-called sponsored stories for revenue and dispensing with banner ads. Using Social Networks to Influence Travel Bookings There is no doubt that social networks and user reviews can have a huge impact on overall booking decisions. But what, exactly, is the bottom line? Old Navy Fetes 5 Million Facebook Fans With Unusual Coupon Old Navy celebrated its 5 millionth fan by offering all Facebook fans a coupon for 30 percent off. The twist? A video coupon drives users to step foot in a store to redeem instead of a discount code for their web store. With the holidays just around the corner, look for more foot-traffic promotions to drive in-store sales.

1 min read

Turner PR Presents the Weekly Download: 9.28.2012

Kristina Zelisko : September 28, 2012

Twitter Goes Bonkers After NFL Game’s Unbelievable Ending After an officiating snafu at the end of Monday night’s Seahawks-Packers game, the...

digital communications

1 min read

Turner PR Presents the Weekly Download: 8.24.2012

Kristina Zelisko : August 24, 2012

Twitter and Tumblr set Relationship S tatus to “It’s Complicated” Apparently Twitter and Tumblr are having some disagreements a new privacy policy...

digital communications

1 min read

Turner PR Presents the Weekly Download: 12.14.2012

Kristina Zelisko : December 14, 2012

Amazon Integrates With Facebook to Launch Social Gifting Feature Gift giving just got a little easier not just for consumers but brands as well (just...

digital communications