Pinned To The Top: What’s Trending On Pinterest in 2024

The wildly popular image sharing/social media platform Pinterest has once again unveiled its predictions for the top trends that will shape 2024, highlighting a diverse range of pursuits. You can check out the entire roundup here. Below, TURNER takes a look at five key trends that caught our eye — and offering some tips about how brands can leverage them in the year to come.

Rest Stops: The Rise of Slowcations

In 2024, the pace of life is set to decelerate as people embrace the concept of "slowcations." A departure from hectic itineraries, individuals will opt for laid-back locales, prioritizing lazy mornings in bed over nights out on the town. The trend reflects a collective desire for restorative breaks, emphasizing the importance of self-care and mental well-being in an increasingly fast-paced world.

• Leverage It: Brands can create tailored packages and promotions that cater to the slowcation trend, emphasizing relaxation and leisure over a busy itinerary.

Give A Scrap: Transforming Waste into Treasure

Pinterest predicts a surge in sustainability practices for 2024. From repurposing fabric scraps to creating innovative "discard recipes," people will find value in excess. The trend underscores a growing awareness of environmental issues, encouraging creative solutions to reduce waste. This year, the mantra is clear – don't waste it, repurpose it!

• Leverage It: Promote eco-friendly practices by offering products/programs that support waste reduction, such as sustainable fashion lines or DIY kits that repurpose common household items.

Jazz Revival: Bringing Saxxy Back

Gen Z is dropping beat-heavy music and discovering the vintage pleasures of classic jazz in 2024. It’s not just about music, however; it’s more about a vibe. Think intimate nightclubs with the lights down low, a certain bohemian chic, a throwback coolness. It’s all about making the past come to life this year.

• Leverage It: Lifestyle brands can creatin vintage-inspired collections, while hotels can curate playlists featuring classic jazz tracks. Additionally, event organizers can design experiences that capture the ambiance of dimly lit jazz venues for a nostalgic night out.

Tropic Like It’s Hot: Escaping with Tropical Vibes

Prepare for a tropical infusion in every aspect of life as Boomers and Gen Z drive the escapism trend. From hibiscus prints in home decor to hot pink dominating fashion choices, 2024 will be all about embracing the warmth and vibrancy of tropical aesthetics. This trend not only represents a departure from the mundane but also taps into a nostalgia scented with sunscreen and seaside memories.

• Leverage It: Destinations and hotels can highlight vacation experiences inspired by or in common with tropical spots — even if the destination is far from tropical. After all, every bar has an island-ish cocktail on its menu, right?

Knockout Workouts: Combat Sports for Stress Relief

Combat sports are set to take center stage this year, with Millennials and Gen Z turning to activities like karate, kickboxing and jiu-jitsu for their daily "me" time. Beyond physical fitness, these knockout workouts offer stress relief, instilling a sense of strength and empowerment. As individuals seek holistic well-being, combat sports emerge as a powerful avenue for achieving mental and physical balance.

• Leverage It: Fitness and hospitality brands can develop marketing campaigns around the mental health benefits of combat sports, offering specialized classes or equipment geared towards stress relief and empowerment.