TURNER Teams Up With Travel Wisconsin — Client News

Think you know Wisconsin? Think again. From scenic byways that end in secluded beaches to backroad excursions packed with some of the best produce (and cheese) in North America, there are surprises around every bend in the road. And half the fun is the feeling of adventure and exploration you’ll experience wherever you end up. TURNER is thrilled to have partnered with Travel Wisconsin, the state’s destination marketing organization, to spread the Badger State’s story far and wide. There’s a lot to uncover in Wisconsin, so here are a few highlights to get you started.

Outdoor Adventures Are Everywhere

 Adventure in Wisconsin is easily accessible by foot or on two wheels. Trails abound, passing through vast tracts of forest reserves, to the tops of cliffs hundreds of feet high, through restored prairie, and historic districts in urban areas. Just a few Wisconsin outdoor adventures include:

• Devil’s Lake State Forest – The most heavily trod and dramatic segment of the famed Ice Age Trail reaches the top of the spectacular 500-foot bluffs on either side of the 360-acre Devil’s Lake.
• Gibraltar Rock – Take a wooded climb to the cliffs of Gibraltar Rock and the expansive overlooks of the farmland and forest of the Wisconsin River Valley.
• Elroy-Sparta – Considered the first rail-to-trail in the United States, the Elroy-Sparta State Trail remains one of the most popular trails in the country. With three rock tunnels and five small towns along its 32.5-mile route, the trail is perfect for a summer family trek.
• Badger State Trail – Bike through a mix of forest, rolling farmland, wetlands, sunny meadows and even a rock cut on this gorgeous “rail-to-trail” adventure.

You Can Bring Your Table To The Farm

Communal dining doesn’t get any better than this. Pizza Farms are unique agritourism experiences in Wisconsin. They offer the chance to visit a local farm for wood-fired pizza. Each pie is packed with ingredients that taste like they were just picked this morning (because honestly, they probably were.) Learn more about Wisconsin Pizza Farms.

The Wisconsin Music Scene Is Blowing Up

 From Les Paul to Bon Iver, Wisconsin has long served as a breeding ground for innovative musicians. And the state loves to support its homegrown talent. Don't miss Summerfest, the world’s largest music festival. Eaux Claire is a multi-stage extravaganza that turns the town of Eau Claire into the center of the pioneering music world for two action-packed days. Year-round, you can check out the latest and greatest acts at Milwaukee’s famed Cactus Club or the Pabst Theater.

The Lost Art of the Supper Club Is Alive & Well

Friday night fish fries. Relish trays. Brandy Old-Fashioneds. Wisconsin’s still-thriving supper club circuit is one of the best ways to immerse yourself in authentic Badger State culture. These unique establishments provide a window into the past and a communal culinary experience like no other. A Supper Club road trip is Wisconsin at its best. You’ll not only enjoy the Supper Clubs themselves, but also the incredible scenery and charming towns of the Badger State.

Want to learn more about Wisconsin? Get in touch at wisconsin@turnerpr.com .