Social Media: An Advocate For Change
Social media provides a solid platform for change, especially when trying to reach a younger target audience. Take Philadelphia and Dallas, for instance. In order to shift away from the “Everything’s Bigger in Texas” narrative, Visit Dallas launched the “Big Things Happen In Dallas” campaign to engage with the local community and convert the public into brand advocates by tapping into basic motivators like civic pride and creative expression to boost their reach on social media. Philadelphia’s top art museums are turning to Instagram to share engaging visuals with a younger audience through the #SummerWithArt campaign. Five area museums are working together to turn their ancient exhibits into popular Instagram photos to raise awareness of their collections in a younger demographic.
The Rise of Millennial Honeymooners
75% of Millennials use a booking website during their honeymoon planning process, but those numbers quickly change when it comes time to book. 38% end up using a travel agent or tour operator, like Audley, to completely personalize their “trip of a lifetime.” It’s about the experience for the Milliennials, as they seek out insider knowledge, explains Yoland Crous, travel and features editor at Brides magazine. But, the post-nuptial travel trends don’t end there. Honeymoon registries like Traveler’s Joy and HoneyFund are seeing couples booking longer trips. What previously used to be a week’s vacation has quickly turned into a few weeks’ or month’s vacation, allowing couples to experience more.
When Brands Become Publishers
When you think publishers, traditional you think newspapers and magazines. But, in today's content-heavy world, the word "publishers" has a new definition with the inclusion of brands like Coca-Cola, GE, and Whole Foods. Through the development of content-heavy microsites and blogs, brands are bucking the traditional marketing plan by employing staff writers to beef up content efforts or tapping into content networks through Vox and CNN. What's this mean for you? Content marketing is no longer just about cool (and cheap) graphics. It's time to start budgeting for a content budget -- whether your managing content development in-house with designers, writers, and social media community managers, or partnering up with freelancers to help. As Sr. Social Media and Digital Strategist, Brit, points out, if you want to play the game, you have to pay the price to play.
Facebook Releases New TripAdvisor App
TripAdvisor recently released its new Facebook app, allowing brands to spotlight photos, reviews, ratings and awards directly on their Facebook page. The new app even allows guests to submit reviews directly through the app, so users never have to leave Facebook. Could this marriage have a real impact on brands and travelers’ purchasing decisions? TPR Social Media Strategist, Kristina Zelisko, offers a break down of the symbiotic relationship that exists between social media and travel review sites.
Tyler Wilcox : May 11, 2021
