1 min read

The Royal Effect

Picture of Tyler Wilcox Tyler Wilcox : January 26, 2018

The Royal Effect
Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.

Luxury Fashion Takes Over Instagram

You’ve heard it before, but it still bears repeating: the way to millennials’ wallets is through their social media feeds. Luxury fashion brands – Gucci, Saint Laurent and Louis Vuitton among them – are seeking out a younger audience on Instagram, and having serious success. According to CNBC, “Gucci is so successful at attracting younger customers that 50 percent of its sales are to millennials, while the figure for Saint Laurent (also a Kering brand) is even larger at 65 percent.” The brands’ feeds are filled with celebrity images that showcase aspirational offerings.

The Royal Effect

Of course, celebrity endorsements can have a major effect for brands that are a bit smaller than Gucci. Case in point, some of the brands that have been launched into the spotlight by Meghan Markle, the fiancée of Prince Harry. She’s drawn attention (and sales) to a small British handbag company called DeMellier London – there’s currently a pretty huge backlog on orders, in case you’re wondering. The icing on this particular cake? Each bag sold funds vaccinations for a child in need.

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Want to know which celeb fashion-centric Instagram accounts are in vogue? Just ask Vogue. The iconic fashion mag has a roundup of the 23 Best Fashion Instagrams of 2017, ranging from Bella Hadid delivering timeless glamor aboard a gondola in Venice to Taraji P. Henson making a Laundromat look like Paris Fashion Week. These celebs are setting the tone on Instagram and these “fashion breakout moments” can send a brand to the top of users’ must-buy lists.

GIF ‘Grams

Instagram is not just about celebrities – now it’s also about GIFs. That’s right, starting this week Instagram Stories support the Graphic Interchange Format. The Verge is excited, saying that now you can “plaster dancing cats and flying cheeseburgers over your photos and videos.” Just tap the “add sticker” button at the top of the Stories feature, select the GIF option and choose from an extensive GIF library. That’ll get your stories animated in no time.

Weekly Moment of Zen

Downtown Tokyo got a rare heavy snowfall this month … and the city’s residents made some amazing snow sculptures.
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