For Social Media, Nothing Is More Constant Than Change: TPR Weekly Download 10.10.14

All Eyes On Ello

With plenty of buzz and an uncertain future, marketers are paying close attention to social media network, Ello. Although brands remain weary of the anti-ad social media network, publishers are already starting to develop their strategy on what Contently calls “the most viral social network since Snapchat.”

Snapchat Rolls Out Advertising

Photo messaging app, Snapchat, recently announced plans to introduce ads to the platform, monetizing the business valued at $10 billion earlier this year. The ads will live within the “Stories” feature and will be optional to view.

Apple Positions Itself As A Luxury Lifestyle Brand

After making a notable series of high-profile hires and unveiling a collection of snazzy new products in 2014, “the seeds of Apple’s fashion ventures are falling on the right kind of soil.” Dujour predicts these changes will position Apple as the luxury lifestyle brand for wearable technology. Shocking, right?

The Millennial Golf Game

Golf brands plan on using a combination of digital and social media strategies to attract a new generation of Millennials to the game including influencer campaigns, interactive social media promotions and a complete website overhaul.

Brands & Media, Sitting In A Tree

Media companies have a revenue problem, and brands are finding it more difficult to reach consumers with effective messaging. The solution? Merge earned and paid media through native advertising and sponsored content. Paid syndication, integration and co-creation are just a few ways to bridge the gap between publishers and advertisers.