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Social Media Evolution

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including social media trends. Sign up to get the TURNER Weekly Download in your inbox every Friday.

2020 Boost

It’s a new decade, so it’s time to take stock and plan for the coming years. And that goes double for your social media strategy. The Harvard Business Review has four questions you should be asking yourself to boost your social media marketing. What are your goals? What platforms should you be using? Do you have a content strategy in place? Are you ready to talk to your audience – in real time? “Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers,” writes Deepa Prahalad.

Social Media Trends Evolve

If it feels like you’re always playing catchup in the online world, this Social Media Today piece will get you right up to speed. One of the social media trends that caught our eye is the rise of storytelling. The popularity of Instagram Stories demonstrates this. But how do you stand out from the crowd? “One major key lies in utilizing the right tools,” writes Ann Smarty. “And luckily, there are some powerful Stories options being launched to meet increasing demand.” These include BoostApps and StoryBoost, both of which offer excellent storytelling options.

The Guy Who Is Taking Away Your Likes

We’ve been tracking Instagram’s “Like-ageddon” for a little while. Now, meet the man who is responsible for this major shakeup. Adam Mosseri, chieftain of Instagram, wants to make Instagram a safe, special place. And to him, that means learning from the mistakes of its parent company: Facebook. This New York Times deep dive is a necessary read for those interested in where Instagram is going in the next decade.

Jersey Girls On Twitter

Twitter remains a challenge for many brands — especially destinations. But New Jersey has hit upon an effective approach: pure Garden State sass. The team behind @NJgov has rapidly become the most-popular state handle on Twitter, owing in part to a hilariously snarky response to an equally snarky tweet. “New Jersey is all these great things and all these bad things, with a bad reputation,” said the digital director of the New Jersey governor’s office. “It is owning everything and pushing that forward as two confident Jersey girls.”

Weekly Moment of Zen

Spotify now has playlists for your dog, your cat and even your hamster.