This Week’s Social Media Cliffhangers
A curated collection of can’t-miss news from this week, including TikTok trends, social media news and more. Sign up to get the TURNER Weekly Download in your inbox.
The TikTok Cliffhanger
A threatened presidential ban, a potential Microsoft buyout, 800 million active users on the edge of their seats. TikTok has had a wild ride so far this year, to say the least. TURNER’s Connor Howlett looks at how the hot social media platform’s unpredictable trajectory has changed the influencer marketing world. Plus, he shares a few fave TikTokkers to follow … (and did you know that TURNER is on TikTok now, too?)
Facebook has had quite a year—, too. The social media giant has been hit with an advertiser boycott and investigated for antitrust violations. Nevertheless, the house that Zuckerberg built is thriving. According to Social Media Today, Facebook added 100 million monthly users in the second quarter. What’s more, the company reported 11 percent revenue growth. So, even though its rep may be suffering, Facebook is still king of the social media hill.
Pinterest is having a strong year, too. According to CNBC, the platform’s stock has grown by 87 percent, easily outpacing Facebook, Snap and Twitter. Nevertheless, experts still expect Facebook to rally. “Facebook just has such a dominant position and such a captured audience,” Boris Schlossberg, managing director of FX strategy at BK Asset Management.
Whatever online platform comes out on top, one thing’s for sure: the future of e-commerce is social media. “The recent launch of Facebook Shops is taking on Amazon and Google by blending e-commerce with the world’s biggest social media platform,” writes SmartBrief’s Franklin Chu. “The timing is perfect, as many consumers remain homebound during the pandemic, and turn to digital sources to shop and stay social.”
Weekly Moment of Zen
Summer dance craze alert: check out this Chinese couple’s “rural-style shuffle dance.”