2 min read

Social Media Catch-Up

Picture of Tyler Wilcox Tyler Wilcox : March 23, 2018

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.

Following Mickey’s Example

The gold standard in online marketing comes from a magic kingdom – Disney, that is. The brand’s pioneering online strategies are great ways to learn from, says Media Maven’s Christina Nicholson. “Like Walt Disney, be curious, stay informed, and experiment with new things,” she writes. “Surround yourself with experts to help you take a thought or idea to the next level. Online, things are always changing and evolving. That means you need to be willing to do the same with your strategy.” As usual, Mickey Mouse is leading the way.

Playing Social Media Catch-Up

Luxury hospitality brands need to elevate their games in the social media world, says Skift. Only Four Seasons Hotels & Resorts and the Ritz-Carlton Hotel Company rank among the top 50 luxury brands in a recent study examining the state of luxury brands’ social acuity. What are they doing right? Utility is first and foremost. “In addition to creating beautiful stories for our channels that inspire travel and promote the Ritz-Carlton properties and destinations, we want to be conversing with our consumers in real time on the platforms that are most important to them,” says Lisa Holladay, global brand leader for Ritz–Carlton. “This means we must work closely with our properties to ensure we are sharing the right messaging on the right platform at the right time.”

The Agony of Influence

Celebrity influencers – they’re our friends, right? Not always. Social Media Today warns that brands need “to make sure that you craft smart and non-offensive campaigns with those influencers – or the backlash can be fierce.” And that goes for mega-celebs, too From Kendall Jenner’s disastrous campaign with Pepsi to Oprah Winfrey’s misbegotten Microsoft collab, a brand alignment with an influencer that doesn’t quite make sense will result in the opposite effect your brand is hoping for. Learn from these campaigns … and beware!

Mother Knows Best

So what kind of digital influencer should you be looking for? According to Adweek, moms are social media powerhouses. The so-called “mommy-blogger” movement is nothing new, but it continues to be a major factor in online brand strategies. “The seemingly-humble mommy blog became a force when brands and advertisers recognized the value of these women who had built such strong, loyal audiences,” writes Danielle Wiley. These influencers can’t be ignored – after all, modern mothers control 85 percent of the household purchases and have a U.S. spending power of $2.4 trillion.

Weekly Moment of Zen

https://www.youtube.com/watch?v=KMLpt64xMfA The cutest latte art of all time?

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