1 min read

The Rise Of Visual Platforms And Location-Based Marketing: TPR Weekly Download 8.8.14

Emily Walsh : August 8, 2014

Instagram Is Hot To Trot This Week

Instagram was in the spotlight this week with fans and brands alike. AdWeek reported that Instagram posts saw more than double the number of actions per posts than posts on Facebook. Plus, there are rumors that the platform is testing out ways for advertisers to show ads to users based on the ads they viewed on Facebook. Sr. Account Supervisor, Brit Tucker, has the inside scoop.

Taboola Acquisition Marries Content With Commerce

Taboola plans to blend content and commerce with the acquisition of Perfect Market, a software company focused on ad optimization. The new Taboola-X will use the same algorithm that made its content recommendations a success to break into the world of Ecommerce by suggesting products that make users want to click and buy.

Location-Based Marketing Tactics

Growth in online sales via mobile devices makes it increasingly important for retailers to have a mobile strategy in place. Last year, consumers spent more than $262 billion on mobile purchases, a whopping 90% more than just five years ago. Now, brands are getting more creative with advertising by tapping into location-based marketing. AdWeek states payments, beacons and coupons were top priorities in recent campaigns.

Tumblr Shelf Life Far Exceeds Other Platforms

With greater post longevity and no restrictive algorithms to dictate audience reach, Tumblr offers brands an alternative to Facebook’s chokehold on branded content. According to Lee Brown, Tumblr’s head of brand partnerships, one-third of all engagement on Tumblr posts comes a month after the post was published, allowing for earned engagement long after the content has expired on other platforms.

Taking It To The Streets

Streetwear fashion has made a serious comeback in recent years, cultivating a culture all its own. WWD.com notes, “Its resurgence, both in terms of fashion influence and revenue, can be attributed to the growing importance of Millinneal consumers, the boom in activewear as everyday apparel, and the exponential increase in online shopping.” TPR lifestyle and fashion AE, Julian Thomas, offers his take on the rise of streetwear culture for Fall/Winter 2014.

1 min read

TURNER Weekly Download 8.1.14

Emily Walsh : August 1, 2014

Brands Must Pay To Play On Facebook The days of “social by design” are long gone as Facebook continues its shift from a social sharing network to a...

TURNER Weekly Download

Redefining Luxury

Tyler Wilcox : October 19, 2018

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox...

TURNER Weekly Download

2 min read

The New Facebook Brand Page Layout

Kristina Zelisko : June 9, 2014

Facebook announced back in March that it was changing the design of Brand Pages, once again. You may have had the option to update your brand page to...