2 min read

The Rise of the Microbreak

Picture of Tyler Wilcox Tyler Wilcox : June 28, 2019

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including spring travel trends. Sign up to get the TURNER Weekly Download in your inbox every Friday.

Going Global

The world is changing – and the way we travel is changing with it. Open-minded adventurers are increasingly interested not only in experiencing new cultures but learning from them as well. The World Economic Forum calls this the “new culture economy.” “The collision of two trends – globalization and the experience economy – has ignited a new travel zeitgeist with cultural curiosity at its heart,” writes Kris Naudt. “The phenomenon is having a profound impact on people’s interactions and definitions of cultural exploration, and presents an incredible commercial opportunity.” These travelers are culturally aware and culturally curious. They want to immerse themselves in a culture and feel at home everywhere.

Alone Again, Naturally

The solo travel trend continues to grow – especially for women. Refinery29 talked with several solo travelers to get the latest. Where are the best places? What motivates them and inspires them? How do they deal with loneliness on the road? “I’m tired of the narrative of solo travel being scary,” says Jessica Nabongo who set out to become the first black woman to visit every country in the world in 2017. “I disagree and think moments like that are just bad luck. When you’re travelling solo you have to be open to meeting strangers. Always follow your gut and intuition, but try not to be suspicious of everyone.”

Microbreak

Sometimes you don’t have the time or freedom to take an epic vacation. Don’t worry. A new travel trend is the microbreak. It’s a one- or two-night getaway that can recharge your batteries. The best part? There's no big price tag. “Microbreaks are super, super quick and easy trips for people to take not only in between longer vacations, but also just to scratch that wanderlust itch if maybe you can’t get away or afford a trip to Hawaii,” Expedia spokesperson Alexis Tiacoh told CNBC. Get the full Microbreak scoop.

The New Age of Conversation

Mobile messaging is transforming the way that travelers and travel businesses interact online. “By using messaging to enter into a conversation with consumers, travel brands will be able to strike up more meaningful and flexible one-to-one relationships,” writes PhocusWire. The relationships can be personalized, immediate and conversational. The fact that these conversations take place on mobile messaging apps? That means it’s a familiar and comfortable environment for consumers.

Weekly Moment of Zen

Summer is here – and we’re in the mood for ice cream. Here are the best ice cream shops in all 50 states.

2 min read

Spring Breaking

Tyler Wilcox : March 2, 2018

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox...

Beach Escapes For Families — And For Those Who Need To Escape From Families

Stacie Premdas : November 13, 2019

Tropical beach vacations during the winter season are a tried-and-true travel tradition. But everyone is looking for something different when it...

hotels

5 Wellness and Travel Apps You Need In Your Life

Tyler Wilcox : May 16, 2019

Wellness and travel – they’re not exactly two things that go well together. But don’t worry. There’s an app for that. In fact, there are many...

travel tips Wellness