Revolting Redesigns & Fresh 'Grams

Revolting Redesign?

Snapchat recently rolled out some significant redesigns – and a lot of the platform’s users were not happy about them. How many is a lot? Well, more than a million people signed an online petition to reverse those redesigns. The new interface just wasn’t what they wanted from Snapchat. But Fortune’s Christina Ausin and Andrew Nusca think it might not be that big of a deal. “I’ve already forgotten what the old Snapchat looked like,” they write. “I learned how to use the new interface, and there’s no looking back. Facebook redesigned its app hundreds of times, and no one batted an eye. Snapchat can do the same.” What do you think of the latest Snapchat changes? Tweet us @turnerpr.

Fresh ‘Grams

Whatever you think of Snapchat’s switch-ups, you’ll probably like the latest Instagram changes – which are based on user feedback. “We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top,” the platform wrote in a blog post last week. Now, the “New Posts” button lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed. Don’t tap, and you’ll stay right where you are. Makes sense to us!

Bookmarked

Twitter isn’t going to be left out when it comes to upgrades and new features. Particularly notable is Bookmarks, which gives you the ability to bookmark a Tweet, and gives you more options to share it, either via a direct message on the platform or off of Twitter. “By working this way, we learned that you like to save replies so you can answer later and that you may share a Tweet hours or days later after you’ve bookmarked it,” writes Jesar Shah, Twitter’s associate product manager.

Making Pin Sales

Retailers will love the latest from Pinterest, which offers a wider selection of ads on the platform – which consumers will see in their Pinterest search feeds. “It goes back to the core mission of helping people find and discover new products that they would love to buy," says Jon Alferness, Pinterest’s senior vice president of ads. “The goal is to align with the visual nature of the platform—that's what makes Pinterest stand out, that discovery mindset. With products on a white platform, there's no inspiration, you've got to bring it to life.”

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