From readers’ polls and resort rankings in media, to online customer evaluations and complaints on social, a growing number of media outlets are focused on sharing information for travelers, to the point where the line between editorial and consumer reviews is beginning to blur.
As PR roles expand to include protecting brand reputation regarding both editorial and online consumer reviews, TURNER will show how resorts can maintain attentive monitoring of their brand’s online reputation and give answers to: What are some tricks to staying ahead of the curve? What are the best ways to manage your resort’s online presence? How can resorts keep up with all the reviews, what are some best practices to monitoring and what are some best practices in responding, how should responses vary based on the platform?
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Check out the full Slideshare presentation below: