PRSA Travel & Tourism 2016: The Greatest Tweets

Last week, the Public Relations Society of America held their annual travel conference in Houston, Texas. TURNER's Angela Berardino and Laura Pettitt both attended this conference and left with fresh, new insights and business development ideas. During PRSA Houston, #PRSATravel was trending! Here are our favorite tweets from the event (with a little of our own commentary thrown in for good measure):

Hire for attitude and train for skill. Wise words from the great social listening team from @SouthwestAir #prsatravel #MyHouston

— Erica Backus (@EBee74) May 23, 2016

Attitude is important in the workplace! Negativity can lead to bringing other’s down and an overall toxic work place.  

#prsatravel Video Budget #PROTIP: over producing a bad idea is just going to put you in debt. @zenfilm #myhouston pic.twitter.com/J4Fyl4IqFo — Dodie Stephens (@DodieStephens) May 23, 2016

Generating bad ideas is a recipe for disaster and can diminish the overall credibility of an agency or a person.  

@daniellemin: 87% of consumers won't consider a business with low ratings. #travel #prsatravel

— Remi Gonzalez (@Remiliz) May 23, 2016

Ratings are important, especially now since it takes 5 seconds to find out.  

Pitch tip: Give me the ingredients for the story, don't cook the whole meal. - @JayHeinrichs @SouthwestTheMag #prsatravel — Megumi Robinson (@megumirobinson) May 24, 2016

Best #prsatravel tip of the day: it's ok to recommend freelance writers to editors for particular stories.

— Denise Clarke (@DeniseClarkeTX) May 24, 2016

Don't be gray & boring with a digital press release. You have a very limited amount of time to get the writer's attention. #prsatravel — Stefanie Brickman (@NCVBStefanie) May 24, 2016

"human beings have this fundamental need to connect face to face" "this is what #travel is about" - @andrewnelson inspiring #prsatravel

— Becky Martz (@beckymerola) May 25, 2016

'Print still has a substantial impact ... It's maintaining it's allure.' - @andrewnelson #prsatravel #natgeo — Sharon Nieuwenhuis (@snieuw) May 25, 2016

"There's still an allure to print. Do you want 30k tweets or a 2-pg spread in @NatGeo?" @andrewnelson #prsatravel pic.twitter.com/EMRqWE1WtS

— Vy Spear (@ThatsVy) May 25, 2016

"Know when to lean in and when to take a step back when meeting and pitching to journalists." #PRSATravel — Caitlyn Blizzard (@CaitlynBlizzard) May 25, 2016