Turner PR

Blasting Off + Shopping On TikTok

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A curated collection of can’t-miss news from this week, including travel trends and digital news and more. Sign up to get the TURNER Weekly Download in your inbox.

Blasting Off With Houston

This week, the Public Relations Society of America announced the 2020 PRSA Silver Anvil Awards winners — and TURNER, in collaboration with Visit Houston, won big. Our Space City: The Moon Landing 50th Anniversary marketing campaign was awarded the “Best Of” Silver Anvil, which represents the “pinnacle of excellence in public relations programming and demonstrates public relations’ strategic value and ability to drive critical business outcomes.” For PR professionals, this is pretty much like taking home the “Best Picture” Oscar at the Academy Awards. Naturally, we made an acceptance video.

RIP Quibi

And the award for shortest lived streaming service of all time goes to … Quibi! After launching with great fanfare earlier this year, the short-form video platform is shuttering making it one of the shortest-lived streaming services to date, according to The Wall Street Journal. “Quibi made the classic mistake of getting too wrapped up in a product vision—videos on the phone—and forgetting about the customer,” said Tien Tzuo, CEO of Zuora, a subscription-management company. “They had great artists and storytellers, and the short-form approach had a lot of promise, just look at the success of TikTok.”

Twitching

Quibi is gone. But some platforms are thriving in 2020 — especially Twitch. Known for gaming, Twitch is gaining buzz in the beauty world. “From Burberry’s recent livestreamed fashion show in September to Congresswoman Alexandria Ocasio-Cortez’s massively popular game session last week, Twitch’s over 17.5 million daily active users are gaining growing attention from companies beyond the gaming world.”

TikTok Shopping

We’ve been tracking the rise of TikTok over the course of 2020. It’s been a wild ride, to say the least. The latest development is a team-up with the e-commerce powerhouse Shopify. According to TechCrunch, the deal “aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies said.

Weekly Moment of Zen

Who says bats aren’t adorable? For Halloween, check out these Japanese bats who make tiny igloos to make it through the winter.

 

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