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PRSA Shadow Day: Top 5 Lessons Learned

Guest Blogger : March 20, 2014

Turner PR had the opportunity to host two public relations students, Alyse and Cassie, for PRSA Colorado’s Shadow Day 2014. After an eventful day of learning the ropes, the two took a chance to recap their top five lessons learned. As PRSA Shadow Day 2014 drew to a close, we spent a little time reflecting on our opportunity to learn from the Turner PR staff about how to break into the public relations industry. For those beginning their intimidating job search, we’ve compiled a comprehensive list of tips to remember.

1. Networking

Network, network, network. Oh yeah, did we mention the power of networking? Personal contacts can set you apart from other equal applicants during the hiring process. The Turner PR team suggested connecting to contacts through social media (like LinkedIn or Twitter) or requesting informational interviews to express your interest in a company. Each mentor used networking in order to gain their current position. They knew someone who knew someone. For those just starting in PR, reach out to former professors, fellow alumni, and PRSA members. Each contact you make could lead to a potential interview.

2. Don’t Get Discouraged

The job search is a long and arduous process, ranging anywhere from two months to two years if you are lucky. The process is a full time job within itself. Keep networking by staying on people’s radars. Send emails periodically to convey your interest. However, don’t let it put gaps in your resume. Grab a side job while you search or maybe an internship. Start a blog or volunteer your skills to stay current within the industry. Make yourself as marketable as possible in order to set yourself apart. This is grind-time!

3. Attention to Detail

When we first arrived at Turner PR, we were shown the mistakes within our initial introductory emails. Before you contact a potential employer, reread everything you write. Typos show a lack of attention to detail, which can put your resume at the bottom of the pile immediately. A flawless email and cover letter can help you land that prized interview. And speaking of interviews…be prepared. Know the company in and out, as well as the atmosphere, the client list, the services they provide, and anything else relevant to the company. If you’ve shown you’ve done your research, which is expected, you can set yourself apart from other applicants.

4. Tailor Experience to Your Future Career

Don’t sell yourself short on past work experiences. Demonstrate your organizational skills and the ability to take directions. These skills, as well as others, can be valuable additions to your resume.

5. Social Media Presence

Social media is an absolutely essential portion of public relations. By using sites like Facebook, Twitter, and Instagram, you can show a general understanding of how these different media channels operate. Without a social media presence, you are less likely to be chosen for a job. If you write a blog, you can show off your ability to write and to engage an audience. Using social media is also good for highlighting your personality. If your personality fits with the company, you have a greater chance of success. Be active within these media outlets—retweet relevant articles concerning public relations to show that you are involved in the PR community. By following these tips, your job search can be more effective and you’ll have a better chance of landing your dream job. We would like to thank the Turner PR staff for sharing these tips with us and giving us the opportunity to network with them for the day. - Alyse DeVan and Cassie Crutchfield

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