Printing Money

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Printing Money

Print is definitely not dead. “We think there’s a lot of money to be made in the print business,” says Hearst Magazines president David Carey. And the numbers seem to back him up. According to Recode, two-thirds of the profits at Hearst Magazines are still coming from print. As opposed to web-only publishers, Hearst has an array of established brands – such as Cosmopolitan, Esquire and Elle – that protect the company from failure. “I think you guys have got a great company here, and real expertise,” Carey said on the latest episode of  Recode Media with Peter Kafka. “My son and three of his friends can start a competitor tomorrow. You don’t worry about my son and his friends, you worry about the 5,000 versions of my son and his friends, because it only costs them $5,000 and they’re in business.” Them’s fighting words!

Pages and Pages

One person for whom print is definitely not dead is James Hyman. He’s the man behind the Hyman Archive, the world’s largest collection of magazines, as confirmed by Guinness World Records. According to The Scotsman, the archive “lines more than 3,000 feet of shelving in a former cannon foundry in the 18th-century Royal Arsenal complex in Woolwich, southeast London.” That’s a whole lotta magazines – and it grows pretty much daily, thanks to donations that pour in constantly.

The Digital Cover Story

So … Print lives! Nevertheless, more and more magazine brands are shifting their focus towards the digital side of things. But how can these brands deliver a magazine’s tangible essence in a digital-only format? Say hello to the digital-only magazine cover. Nylon has gone all-in with this strategy recently. “Our readers have been predominantly digital for some time now, so creating a digital cover represents us meeting them where they're at,” Gabrielle Korn,  Nylon’s global editor-in-chief told Fashionista. “We know they still love  Nylon covers, so we had to think of a way to keep giving readers the content they want in a format that they'll actually consume.

Take It, Outside

A recent success story in the magazine world? Telling (certain) people to unsubscribe. Outside Magazine took a strong stand against sexual harassment in the great outdoors. After the publication posted a survey asking whether followers had experienced sexual harassment in the outdoors, it was inundated with jokes from men making light of the issue. But instead of rolling with it, the editors published a powerful essay entitled “ Don’t Care About Sexual Harassment? Don’t Read Outside.” “If you think that sexual harassment isn’t a real problem or if you like making jokes about people getting harassed in the outdoors, do us a favor: Unsubscribe,” Erin Berger, the culture editor at Outside Online, wrote.

Weekly Moment of Zen

Michelangelo the Ninja Turtle went to a Michelangelo exhibit and thought it was radical.