One of Twitter’s greatest values is the ability to reach users in the moment, but some complain the platform is too difficult to navigate and relevant content gets lost in the noise. To simplify the experience, a former Twitter developer recently launched Hash, a new Twitter app that attempts to better organize tweets by highlighting a list of the world’s biggest news events of the day combined with the most notable tweets mentioning those stories.
Facebook is making it easier for users to disengage from the publishers, brands and friends they no longer “like” by introducing a way to dial down the number of posts seen from any given account. Brands and publishers will need to be cognizant of the quality, volume and frequency of its Facebook posts because users will now be able to keep tabs on oversharing and make adjustments to their newsfeed accordingly.
Copywriters aren’t dinosaurs, traditional media is still fundamental to the overall marketing strategy, and consumer insights remain invaluable for predicting and understanding the target audience. In order to “achieve harmony between timeless brand-building truths and new digital technology opportunities,” marketers must first debunk these five digital era misconceptions.
Content reigned king in 2014, but now brands must determine how to keep its online audience coming back for more. Sponsored content, strategic social distribution, user-generated content and rich digital storytelling platforms like Creatavist are a few audience growth trends expected to make a splash in 2015.
As Facebook made a myriad of updates to its Newsfeed algorithm over the past two years, brands have seen a significant drop in organic reach while publishers have experienced an influx of referral traffic from the platform. DigiDay argues that organic is not yet dead and still plays an important role in reaching a consumer audience. “Posts that perform best are those that gain organic traction initially and are then boosted with media spend.”