On Tuesday evening, our client Palladium joined forces with the Undercity team, Steve Duncan and Andrew Wonder, for a VIP screening of
Undercity: Las Vegas. Media members and friends alike dropped by The Space in Manhattan’s Lower East Side to view the urban exploration documentary that takes a look at the tunnels underneath the city of glitz and gambling.
With an eclectic musical soundtrack of Indie Pop and old school R&B pulsing from the speakers, guests enjoyed complimentary drinks courtesy of Sailor Jerry and Pabst Blue Ribbon prior to the film screening. Benjamin Catering was also on-site providing additional cocktail options for the crowd. Immediately following the screening, Steve and Andrew fielded questions from the audience members. Barney Waters, Palladium’s VP of Marketing, also discussed how the brand seamlessly ties in with Undercity’s efforts and how they were able to distribute boots to those living in the Vegas tunnels. Just as the scene was coming to a close and guests began to file out, Steve spotted a ladder attached to the wall that lead up to The Space’s roof. Not to miss out on an opportunity to explore, Steve ascended the ladder and disappeared into the night sky. By the time he came back down, the Turner Crew had basically broken down everything
and cleaned up! Check out some photos from the event and then make sure to click over to
www.palladiumboots.com as the first part of the film isnow live!
Photo credit: Bryan Derballa
Barney Waters, Palladium’s VP of Marketing, chatting outside of The Space
Palladium’s Fall 2012 Waterproof Collection on display.
Guests, including FADER's Style Editor-At-Large Mobolaji Dawodu, enjoy their Sailor Jerry spiced rum and PBR before the film screening
Steve Duncan watching the final edit of the documentary for the first time with the audience
Steve Duncan embarking on an impromptu adventure
