When it comes to showing off a destination to journalists or influencers, nothing beats bringing them out to experience it in person. On a familiarization (FAM) trip, they can enjoy a full immersion. FAM trips and press events let attendees visit...
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Brands have had to respond quickly in the COVID-19 era, but speed isn’t the only factor to consider. Marketing campaigns need to be smart and...
The meetings and events world has been rocked to its core in 2020. The COVID pandemic has made gatherings of more than 10 (let alone 50, 250, or 500+...
Learning is a lifelong process. And in changing times, it’s essential to stay on top of the latest developments and trends – especially when there...
TikTok is the world’s fastest growing social media platform – and the coronavirus crisis has only seen it grow even faster. In March, there was an...
Graduation Day is right around the corner. But in 2020, thanks to the ongoing impacts of COVID-19, college seniors will miss out on the ceremonial...
The past several years have seen the rise of the influencer as a major part of the digital media landscape, from travel to wellness to fashion and...
The travel world came to a shuddering halt in 2020. But make no mistake, travel will be back – perhaps sooner than most think. In fact, people are...
Not surprisingly, Pinterest is seeing a surge in engagement during this time of social distancing, showcasing the platform’s shopping-at-home...
Like so many others, destination marketing organizations are navigating uncharted waters during the COVID-19 crisis. How can a DMO do its job when...
