1 min read

What You Need to Know About the New Twitter Profile

Brit Tucker : April 24, 2014

Twitter finally rolled out its new profile layout to everyone this week. While you still need to opt in, the good thing is that it’s there for the taking. But with the change comes some updates you may or may not be aware of. So, before you freak out because things moved around, take a deep breath and get your learn on. From larger profile photos to a more clearly defined navigation, the new layout has plenty of updates working in its favor.

The Obvious:

1. A massive header photo. To the tune of 1500 x 500 pixels. This means your old header photo will no longer work. Well, I mean it could, but it’ll be blurry and pixelated. Work with your graphic designer to re-size and format your header to the proper dimensions. Also, text no longer appears over this image, so use it as an opportunity to better tell your brand story. 2. A more prominent profile photo at 400 x 400 pixels. Same situation – resize your profile photo. Your current photo as-is will appear blurry and pixelated. 3. Three columns. Yep, just like Facebook. 4. Main navigation is all in one central spot – the top. Tweets, photos, following / followers, favorites, and lists all appear just below your header photo in one central location that both you and visitors can easily access.

The Not-So-Obvious:

1. The more engaging your tweet, the larger it appears. Not entirely sure what that means? Take a gander at the First Lady of the United State's Twitter profile. More retweets, replies and favorites means a larger image and typeface. Average engagement? Then, your tweet will look, well, average. Twitter Tweet Size Engagement

2. You can "pin" Tweets to the top of your profile. Much like how you can "Pin to Top" on Facebook or make a post "sticky" on a message board, this functionality allows you to place important or newsworthy tweets toward the top so it's the first thing a user sees on your profile. 3. No more profile background. It’ll appear as you view your main feed or individual tweets, but not when viewing your main profile. So, you may need to revamp it. 4. As you scroll, your profile photo will adjust in size. That means your branding will remain visible to visitors regardless of if they're viewing your latest tweet or a very old one. Smaller Twitter Profile Image

So, be honest - do you love it or hate the new Twitter layout? - Brit Tucker ( @fruitsnutsflake)

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