This week, our lifestyle team will once again head to Salt Lake City, Utah for Outdoor Retailer, the largest trade show for the outdoor and active industries. With five days of activities, it can be hard to narrow down favorites for your schedule. To assist with planning, our team rounded up a list of must-attend events and panels, as well as top products launching at the show.
Turner will be representing nine brands on the floor this season. To schedule an appointment with our clients, please contact michelle.orourke@turnerpr.com or feel free to pop in booth and ask for our teams. See you in Salt Lake!
Wednesday, August 5, 9:00 AM — Fjallraven D.I.Y. Flower Crown Sessions
Kick off the show and celebrate summer with a D.I.Y. Flower Crown session at the Fjallraven booth (Booth 14013)! Session will also be offered on Thursday morning.
Wednesday, August 5, 5:00 PM to 7:00 PM — RANGE Magazine Issue 3 Launch Party
Active lifestyle creative agency RANGE will release its third issue of RANGE Magazine on Day 1 of the show. The “Tunes, Trendz and Friendz” party will take place in the Venture Out section. Come by grab a RANGE flag pin and a complimentary issue!
Thursday, August 6, 10:00 AM – Connecting with the Brand Consumer Audience
Moderated by Scott McGuire, panelists will discuss ways brands connect with their audiences and how new media, events and consumer insights are shaping the process. Bob Carlson, CEO and Founder of Arbor; Devin O’Shea, Co-Founder of Fayetchill; Rob Bingham, PhD, REI sales consultant and founder of Presentation Authority, and Dan Genco, co-founder of Turner client Shwood will participate in the discussion.
Thursday, August 6, 6:00 PM — Fjallraven Crayfish Party (RSVP Required)
The crayfish party represents a celebration of the final days of summer with closest family and friends. Join our clients at Fjallraven and the Turner team for a traditional dinner at Harbor Steak & Seafood. Space is limited; for additional details contact kim.rodgers@turnerpr.com.
Friday, August 7, 6:00 to 8:00 PM — Pacific Northwest Fest
Music, food, art and brews will evoke the spirit, and home-grown activities will make you feel like you’ve been transported to the outdoor meccas in the PNW. For more details, visit: http://www.outdoorretailer.com/summer-market/events-seminars/parties.shtml.
Throughout Week — Enter to Win: Custom Axe from Shwood
Shwood Creative Founder, Eric Singer, will be on-site hand-carving an axe built from the same materials and tools as Shwood’s wooden eyewear. Enter to win the final creation at the Shwood booth (Booth VO2375)
Throughout Week — Fjallraven Custom Pant Tailoring: The Outdoor Pant Perfected
Fjallraven will be custom tailoring its durable pants for attendees (until supplies last). Pants are the fastest growing category for the brand throughout the world. Haven’t had the chance to put them to the test? Schedule a time to come in booth, learn about the offering and have a pair custom fit to take home.
Location: Booth 14013
Sanuk
Craft Beer Cozy Sandal Collection
Sanuk has partnered with craft brewing pioneers at Stone Brewing Company to introduce the Craft Beer Cozy Sandal Collection. The collaboration celebrates Sanuk’s elevated appreciation for extraordinary good taste and unparalleled comfort designed to take you to your happy place. The collection will consist of three styles and will be available in limited quantities at select specialty retailers. (Booth: 35073)
Fjallraven
Tent Collection
Fjallraven will debut its fully re-designed tent collection to the North American market at the show. The brand will offer 16 new tent models within two product families, the Keb line for demanding expeditions and the Abisko series for lightweight trekking. Using its early award-winning tents as a design platform, Fjällräven will elevate its tent collection with new constructions, reduced weight, PFC-free materials and thoughtful functionalities resulting in a collection that is lighter than ever, but also stronger and more sustainable within respective use categories. (Booth 14013)
Brunton
Explorer Series
Brunton expands its portable power category with a new packable solar power solution. Offered in three sizes— the Explorer 6, Explorer 12 and Explorer 24— the packs feature a semi-flexible, highly efficient solar panel, IC Control Chips for fast charging on Apple and Android devices and Autosync power management for Apple items which automatically resets device charging in variable light conditions. (Booth 13009)
