Facebook At Work
Facebook’s new website,
Facebook at Work, offers a professional networking and intra-office communication service that could help the platform compete with LinkedIn for the growing B2B content marketing industry.
The Strategy Behind Hosting Brand Videos
Video is the next big thing in content marketing and brands are quick to jump on the visual storytelling bandwagon. While a video’s creative qualities are often the primary focus, where to host this content remains one of the key elements of successful content distribution. From YouTube to Vimeo to Vine, each platform offers pros and cons in the overall marketing strategy.
Contently outlines some of the crucial factors to consider when planning video strategy.
Hootsuite Introduces Love Lists
Social media management platform, Hootsuite, recently announced the addition of a new tool that aims to quantify – and rank – customer sentiment. Each month,
The Love List indexes more than 450 of the world’s top brands using key social media metrics to measure the amount of positive and negative mentions they are seeing on social. “Data is collected from the usual social media suspects. But beyond Facebook, Twitter and other popular platforms, it also
measures how the brands are faring in online press mentions from
The New York Times,
CNN and others.”
The Emotional Side Of Viral Video
Successful viral marketing campaigns are ultimately driven by human emotion. “Whether something pulls on our heartstrings, makes us angry, or provokes controversy, the more we care, the more we share,” explains
Jonah Berger.
The State of Mobile Booking 2015
While mobile travel bookings were off the charts in 2014, bookings made on desktops trended downward for the first time ever. The
New Skift Trends Report examines the recent changes in consumer behavior and highlights the latest global trends in mobile booking.