Style Bloggers & Native Advertising
Although fashion bloggers were among the first to embrace native advertising, brands are starting to think harder about what they hope to achieve from such partnerships as their online audience shifts from URLs to other social sharing platforms. In order to create successful influencer partnerships, brands need to go into the relationship knowing exactly what they want, with goals set internally. Brands and bloggers need to challenge and inspire each other to create more engaging and innovative content.
Who’s In Your Wallet?
Some retailers are refusing to accept Apple Pay, and instead plan on building their own payment systems that will connect directly to checking accounts, bypassing credit card companies and providing access to customers’ mobile spending habits. Consumers aren’t happy with this idea, protesting retailers like CVS and Rite Aid who have blocked Apple Pay at their stores.
What The Fashion Industry Can Teach Tourism About Social Media
Travel brands should take a hint from the fashion industry on how to improve social media presence and expand audience reach by establishing strong relationships with online influencers. “Skift spoke to the social media manager of a major fashion brand, the founder of a creative agency that connects companies and influencers, a blogger who crosses into both fashion and tourism, and a tourism board for insights on what the travel industry can learn from fashion brands when it comes to social media marketing.”
The Symbiotic Relationship Between Facebook & Journalism
Facebook is eager to help publishers make more of a splash on its News Feed by improving their approach to mobile and potentially creating a way for content to be hosted by the network’s servers within the app. Publishers remain weary of such a partnership, considering the amount of leverage Facebook has and its never-ending changes to algorithms and user experience.