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Social Media Catch-Up
Tyler Wilcox : March 23, 2018
Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox...
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Say hello to
ellesse, a new TURNER client. Established 1959 in Italy by tailor Leonardo Servadio, the brand’s initial goal was to become the world’s most stylish skiwear brand. It realized its goal – and much more. Over the decades, it has fused history, art and style, telling a story of color, creativity and individuality.
Form meets function in ellesse’s designs. As a result, athletes over the years have responded to this blend. Tennis players such as Monica Puig, , Chris Evert, Boris Becker, and Anna Kournikova have all donned the brand's gear. Skiers such as Marc Girardelli and Jean-Luc Crétier love their ellesse. Finally, even Formula 1 driver Alain Prost has zoomed across the finish line in the brand’s apparel.
As a heritage brand, ellesse is at the forefront of the retro sportswear trend. This trend encompasses streetwear culture and ties into the resurgence of 1990s fashion. Furthermore, a new interest in authenticity, particularly among brand-conscious millennials, has helped the brand find a fresh audience. Consequently,
Draper writes that heritage brands have found “a new foothold in youth culture and are worn by everyone from Instagram influencers to celebrities such as Kylie Jenner.”
The Original
In 2018, ellesse is globally renowned as the original sports fashion brand. ellesse is beloved for its high-quality sportswear apparel and footwear. Above all, its wearers can express their individual style with confidence.Athlete’s Choice
Form meets function in ellesse’s designs. As a result, athletes over the years have responded to this blend. Tennis players such as Monica Puig, , Chris Evert, Boris Becker, and Anna Kournikova have all donned the brand's gear. Skiers such as Marc Girardelli and Jean-Luc Crétier love their ellesse. Finally, even Formula 1 driver Alain Prost has zoomed across the finish line in the brand’s apparel.
Retro Futurist
As a heritage brand, ellesse is at the forefront of the retro sportswear trend. This trend encompasses streetwear culture and ties into the resurgence of 1990s fashion. Furthermore, a new interest in authenticity, particularly among brand-conscious millennials, has helped the brand find a fresh audience. Consequently,
Draper writes that heritage brands have found “a new foothold in youth culture and are worn by everyone from Instagram influencers to celebrities such as Kylie Jenner.”
Autumn/Winter 2018
https://www.youtube.com/watch?v=Ascra03sGVs Flowing pastel colors and a retro-vintage vibe. The Heritage 2018 Autumn/Winter collection boasts class, tone and quality. Most importantly, the looks are fresh while staying true to the brand's heritage. Archived heritage pieces inspired the collection, with classic patterns paired with an up-to-date style.
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