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From The Top Down

A curated collection of can’t-miss news from this week, including 2021  trends, media news and more. Sign up to get the TURNER Weekly Download in your inbox.

Amplifying Diverse Voices

Whether it’s bringing more people of color into newsrooms or finding fresh LGBTQ+ angles for coverage, we’re seeing platforms and perspectives that provide a fuller representation of the world in which we live. As PR pros, we must join them as allies,” writes TURNER’s Naureen Kazi. “I’d even argue that we’re a vital part of this battle — and that ultimately, everyone benefits.” Find out why the PR industry should be amplifying diverse voices.

The GM Plan

Brands are looking to work with more diverse media voices — and General Motors might be leading the way. The company just revealed a wide-ranging plan to spend more advertising dollars with media companies that have diverse ownership. GM has pledged to boost its ad spend with Black-owned media from 2 percent to 8 percent by 2025. The company will also earmark $50 million over 10 years to further support diversity in marketing and sponsorships beyond advertising.

Golden Gone

This week, NBC announced that it will not air the 2022 Golden Globes. According to CNBC, the network is pushing the Hollywood Foreign Press Association, which hands out the awards, for quicker changes to boost the organization’s diversity efforts. “The pressure has been growing in Hollywood,” writes Sarah Whitten. “WarnerMedia, Netflix and Amazon Studios have refused to participate in any more HFPA events until the organization demonstrates it is heading toward real and lasting reform.”

From The Top Down

Diversity in corporate settings is improving. But it still has a long way to go. “No matter the implicit bias training and commitment to recruit more diverse employees, to be fully effective and authentic, diversity must begin at the top,” writes Forbes’ Patricia Lenkov. “Diversity cannot be some extraneous initiative, it must be embedded into the existing fabric, values, and culture of the organization. And the best and perhaps only place to initiate this is at the apex of the organization, the board of directors.”

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