TURNER’S long-running relationship with Barceló Hotel Group is growing in 2017. In January, the leading global hospitality brand, with more than 100 hotels and resorts worldwide, named TURNER as the agency of record for North America. TURNER’s expanded responsibilities include promoting Barceló Hotel Group’s new multi-brand strategy of four distinctive brands in the North American market: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels.
Barceló Hotel Group is also undergoing a $120 million investment, to be completed by December 2017, which will include major renovation projects at key resorts in Mexico, Dominican Republic, Central America, and Aruba. Barceló Hotel Group also expects to introduce new properties globally within the next several years. Barceló’s multi-brand strategy is designed to increase understanding among its guests and stakeholders of the varying propositions of each hotel brand, as well as the particular experiences and amenities available at each property.
Get to Know Barceló Hotel Group’s Brands
Royal Hideaway Luxury Hotels & Resorts
With great locations in beautiful settings, Royal Hideaway Luxury Hotels & Resorts deliver close links to local art and culture, authentic experiences, and attention to detail. Seven of its most iconic properties include Formentor, Asia Gardens and La Bobadilla, Sancti Petri and Playacar in Mexico.
Barceló Hotels & Resorts
Highlighted by the new flagship property Barceló Emperatriz, Barceló Hotels & Resorts are the latest generation of hotels and urban resorts across the globe. These cutting-edge holiday and city hotels and resorts are committed to innovation and creativity.
Occidental Hotels & Resorts
Occidental Hotels & Resorts’ Mediterranean lifestyle properties guarantee comfort and relaxation. The brand features a range of all-inclusive hotels around the world – including Mexico, Dominican Republic, Aruba and Spain - the perfect option for families, groups of friends and couples.
Allegro Hotels
Allegro Hotels are filled with energy, freedom and fun. A mix of resort hotels and urban properties designed for the value conscious traveller who is looking to enjoy active leisure in unique destinations.
