Jeff Werkheiser

Turner PR's SIA Snow Show Presentation on Digital Storytelling: A Recap

Two weekends ago, on February 1st, I was lucky enough to speak at the 2014 SIA Snow Show in downtown Denver, representing Turner PR. Specifically, I was lucky enough to speak about something I am passionate about, and have been involved with for...

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Social Media Strategy Step 1: The Business Goal

Brands in 2013 utilize social media for a wide array of objectives - loyalty, awareness, sales, community, web traffic, share of voice, influence,...

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