What the TikTok Saga Means for Influencer Marketing
Forget your favorite Netflix binge-watch cliffhanger. In 2020, the wildest narrative is the rise (and possible fall?) of TikTok. As we’ve noted...
TikTok has kept many of us company during this time of lockdowns and social distancing — the platform now has 1 billion monthly active users. But TikTok isn’t just memes, lip-synch videos, and dance trends. It’s developed into a genuine source of travel inspiration, thanks to an array of TikTokkers who allow us to live vicariously through their accounts. Check out a few of the best travel TikToks you should be following.
Followers: 292K
@renee.roamingOne of the prettiest lakes I’ve ever seen 🌲 (Chilkoot Lake in Haines, Southeast Alaska) ♬ original sound - whitney2bh
Renee Hahnel, AKA Renee Roaming, is a freelance travel writer, photographer, blogger, and TikTok influencer. Her feed is packed with powerful imagery, handy tips, and travel guides, with an emphasis on outdoor adventure. Definitely check out her excellent National Parks deep dives — she’s been to each and every one of them, so you can trust her tips.
Followers: 357K
@thetraveltaurussFollow for budget travel tips! ##thetraveltaurus ##travelto ##travelmaldives ##maldivesonabudget ##budgettraveler ♬ Way 2 Sexy - Drake
Budget travel is always in style. But it can be hard to keep up with the best deals. Enter The Travel Taurus, Alea Simone’s wallet-friendly travel TikTok account. Whether you’re looking for cheap flights, budget-minded destination guides, or free things to do worldwide, Alea has you covered.
Followers: 41.6K
@theweekendforecast ##DontQuitYourDaydream ##UltaSkinTok ##hiketok ##granolagirls ##backpackinghacks ##backpackingtips ##hikingtips ##backpacking ##backpackingtok ##hikingfails ♬ Walk It Out - Unk
Weekends in the great outdoors look even better through Denae McGrath’s TikTok feed. She’s a dedicated adventurer, having hiked the entire Adirondack Trail, trekked through the Sierra Mountains in California, and backpacked across much of South America. She offers all kinds of inspiration and plenty of tips on how to stay safe and sane during your exploration of the natural world.
@theglobewanderersMaking memories day by day ##explore ##ClearlyTransform ##trend ##memories ##youandme ##travelcouple ♬ original sound - Jake and Kaylee
Like a lot of young couples, Jake and Kaylee love to travel. But not every couple has close to 600,000 followers on TikTok. One scroll through their wanderlust-stoking Globe Wanderers account and you’ll understand why they’re so popular. The duo makes travel look joyful and picturesque, but they’re also relatable and authentic, too.
@ericdamierPresidential suite at Hilton in Cabo Mexico 🇲🇽 ##RoomTour ##foryou ##luxury ##travel ♬ Waves (Robin Schulz Radio Edit) - Mr. Probz
Eric Damier’s TikTok bio says it all: “CEO of living my dream life.” His account is certainly full of dreamy destinations, from beyond-luxury resorts in Mexico to Santorini at sunset. It’s all pretty glamorous, but Eric somehow manages to make it all feel within reach.
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