Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.
Coachella Overload
Coachella style is everywhere these days. From its recent partnership with Jimmy Choo to an ongoing H&M collab, it’s rare to not see a flower crown in any store you happen to be visiting. The massively popular festival has been around since 1999, and has grown into one of the largest annual concert events, attracting hordes of hipsters (and even A-list celebs). But the music is just the beginning. “The festival’s roots may be in music but it has transcended into a full fashion and lifestyle experience,” said Marybeth Schmitt, communication director of H&M. As the years go by, Coachella's fashion collaborations are targeting more of an upscale audience.
End of Social Media Sales?
By now we’re all well aware that social media has become a key component to any company’s marketing strategy. However, e-comm vendor Custora is about to burst that bubble. Its new study revealed only 1.5% of retailers’ last-click e-commerce transactions come via social media. While the numbers may be shocking at first, most digital marketers have yet to abandon the social media ship. According to them, the purpose of social media is brand engagement and experience, as opposed to sales. In short, marketers are focused on the long-term effect of social media rather than immediate successes.
April Fools or Nah
On April 1st, Hamburger Helper dropped a five-track mixtape, “Watch the Stove,” to bring in laughs for April Fools’ Day. However, what started out as a lighthearted joke has quickly turned into an online sensation: so far, “Watch the Stove” has earned over 432,660,000 social impressions and over 4 million plays on SoundCloud. Now, marketers are applauding the brand for successfully eliciting engagements from millennials. Looks like Hamburger Helper will have the last laugh on this one.
Pimp My Pinterest
Our favorite online scrapbooking site is stepping up its advertising game. Recently, Pinterest improved their pitches to feature a full suite of ad offerings for top advertisers, including digital couponing and more sophisticated targeting tools that measure the impact of ads on sales. With over 100 million active users, Pinterest is bringing in the big guns to ensure that advertisers have as much insight on their campaigns as possible. Now that’s pin-worthy.
Weekly Moment of Zen
Fun fact: Sea lions have the stinkiest farts in the animal kingdom. You're welcome.