We start with our clients’ business goals and a 360° view of marketing, and then create a customized service plan to reach those goals through public relations and digital platforms. TURNER offers a full service menu of integrated communication services led by respected thought leaders who set the pace for the lifestyle and travel industries.
We’re trained like journalists and respected for our national relationships and deliberate, well-researched approach. TURNER has established itself as a go-to resource for travel and lifestyle brands among the top editors, freelancers and influencers who drive editorial trends. Our outreach yields unmatched results, building brand awareness, driving sales and inspiring action. Our team continually develops new and creative ways to work across the changing media landscape, from digital broadcast to visual storytelling. We also execute media training services for clients to ensure key brand and message points are clear during speeches and print and broadcast interviews.
Case Study: Finding Bermuda’s Adventurous Side
At TURNER, we develop content plans that integrate programs across paid, earned, and owned channels. Our in-house editorial and digital design team produces dynamic, engaging material that resonates with our brands’ core audiences – including videos, infographics, print and online articles that can be placed across multiple platforms. We also routinely partner with the best writers, editors, photographers and video production specialists who bring niche, endemic expertise to our campaigns.
Case Study: Owning a Shareable Moment
EVENTS & SHOWROOMS
Business is personal for us. In a world filled with screens, getting face-to-face is still sometimes the best strategy. Every year, TURNER plans and executes dozens of showroom, branding and consumer events, as well as media days, all of which introduce our clients’ collections and destinations to targeted writers, editors, influencers and bloggers in interactive and memorable ways. We are skilled at creative activations in small and large markets, and our ideas include a strong social media component to extend events into the digital sphere.
Case Study: ’47 Says Goodbye to “Big Papi” in a Big Way
To keep our clients on the cutting edge, we mobilize those that influence them. Through both organic and paid influencer programming, we develop and execute customized programs across verticals. Our team is deeply skilled at finding the right influencers for your brand, and creating lasting relationships that will deliver results for both you and those who drive your business. When campaigns involve paid influencer activation, we negotiate individual contracts, deliver product and experience, and ensure the campaign adheres to legal requirements.
Case Study: An Immersion in Sustainability with Nau
Our team of digital experts provides a full range of integrated services across social media platforms. From strategy development and content planning to full creative production, we seamlessly marry brand storytelling and business results. Embracing the PESO model of planning, our award-winning campaigns integrate paid, earned, shared, and owned channels. We also supplement your in-house capabilities by providing turnkey contests, UGC campaigns, interactive programming, and mobile app development.
Case Study: Visit Cheyenne’s #ShowUsYourCowboy Campaign
Travel Trade Relations & Destination Representation
Building and implementing tailored destination distribution and marketing campaigns is our forte. Our data-driven travel trade strategies focus not only on increasing product distribution and awareness, but also boosting overall sales and consumer bookings. Our campaigns include a mix of approaches: perception studies, special events and roadshows, cooperative marketing programs, tradeshow representation and familiarization and education programs. We also provide strategic counsel for clients on how to best increase their travel trade-marketing footprint and B-to-B strategy, always in a budget-conscious and market-specific manner.
Press & FAM Trips
The experience is what counts when it comes to influencer marketing and public relations. On custom-designed press and FAM trips with built-in brand and product positioning, we show off the most unique aspects of our resort and destination clients, giving writers and influencers unforgettable adventures. Press trips are not limited to our travel clients, however – we frequently arrange product and gear reviews for our lifestyle portfolio, and in some cases develop creative partnerships to deliver value to multiple clients during a single trip. The result is coverage that inspires and motivates travelers.
Case Study: Making Good with Breaking Bad
We handle the unexpected bumps in the road. TURNER provides rapid, all-encompassing public relations crisis management to help protect, repair and promote clear, transparent messaging and a positive brand reputation for our clients in a realtime.
Case Study: Crisis Communications in Estes Park, Colorado
We can’t deny the power of celebrity influence (even as the definition of celebrity is changing quickly). The right, carefully chosen influencer can create invaluable assets for brands among consumers, retailers and stakeholders around the globe. TURNER connects brands to the right celebrities, stylists, and designers to grow markets, generating high profile exposure for fashion and luxury brands, hotels, and destinations. We also deliver product placement opportunities across major broadcast and print outlets, ranging from location shooting to wardrobe partnerships with major productions.
Case Study: Alpha Industries Takes SXSW by Storm
Our media experts amplify your brand story across digital channels using research and data-driven analytics. We craft careful strategies across multiple platforms, constantly evaluating the full spectrum of audience reach. We tailor our programs to fit your budget and goals; from niche social media advertising (with real-time evaluation) to sponsored content and large scale interactive editorial ad units across out-of-home platforms.
The right collaborations and partnerships create marketing platforms and business opportunities to help brands stand out in their categories. TURNER’s creative team excels at finding unexpected partners for our clients, resulting in co-branded marketing programs, fashion capsule collections, stand-out service offerings, and most importantly generating incredible media results and viral social campaigns.
We conduct a substantial amount of research at the onset of an integrated plan, and work with clients throughout our partnership to benchmark and regularly capture the data needed to turn insights into action. From audience and competitor analyses to web and social media listening and analytics, we dig deep into market conditions, consumer behaviors, and constantly shifting trends to help future proof our clients against their always-evolving business landscape. In tandem with the extensive resources of our parent company, Fahlgren Mortine, we encompass both generative and evaluative areas, with full-spectrum qualitative and quantitative research methodologies.