It’s a little-known fact that Toronto is one of the world’s most diverse cities, with more than 50 percent of the population born outside of Canada and 230 different nationalities represented. A lot of great things come out this multicultural mix – including, of course, an amazing and ever-expanding culinary scene, with authentic flavors blending with innovative kitchen techniques. TURNER wanted to put the spotlight on this fantastic dining scene in Toronto (which, by the way, is priced much more affordably than in other major metropolises). Watch out, NYC – there’s a new global foodie destination on the rise.
The TURNER travel team immersed itself in Toronto’s food world, exploring the city’s five Chinatowns, two Little Italys, Little Portugal, Little India and beyond, along with visits to many hot restaurants and bars. As a result, we became experts on the scene, ready to spread the word to key media.
TURNER targeted writers and editors at national travel magazines, travel sections in major national magazines and food-related publications – the kinds of people we knew couldn’t ignore the diverse tastes of Toronto. We organized several individual press trips for media from an array of trendsetting outlets, taking them to the tried-and-true Toronto foodie favorites in addition to lesser-known neighborhood hotspots.
It was love at first bite for everyone involved.