Wisconsin is primed to become a bona fide foodie destination. In the summer of 2021, turner worked to showcase the state’s Diverse culinary and agritourism scene, bringing together a wide array of media for a two-day culinary extravaganza.
What We Did
Taking place in June 2021 in the scenic Chippewa Valley region of Wisconsin, the Fresh In The Field event included goods from over 20 farms, eight breweries, distilleries and wineries, and over 10 local artisans, committee heads and fresh talent to watch.
Highlighted activities included:
- A Farm-To-Table Experience with Sylvia Burgos Toftness of Bull Brook Keep at Together Farms in Mondovi.
- Culinary Innovation with Chef Lisa Carlson and Chef Carrie Summerof Chef Shack in Bay City at Cabin Ridge Rides in Cadott.
- A Lakeside Luncheon with Chef Elena Terry from Wild Bearies & Chef Yusuf Bin-Rella from Trade Root at the Barn at Mirror Lake in Mondovi.
Results
- TURNER secured 12 culinary and travel writers from around the country.
- Pre- and post-trips from several of the journalists had them visiting Madison, Prairie Du Chein, The Great River Road, La Crosse, Eau Claire and Wisconsin Dells.
- Real-time social coverage of the events included over 10 posts and over 35 stories tagging #WonderofWI and #TravelWi.
- Articles have been published in Food & Wine, Travel + Leisure, The Daily Beast, AllRecipes, TripSavvy, Milwaukee Magazine and more. Total readership amounts to 43,780,966.